The Search Is On For The New Gerber Baby—Here’s How To Get Your Baby In The Running

All babies are cute and adorable in a unique way. Babies melt our hearts, with their rosy cheeks, big eyes, little button noses, and amazing baby smell.

Their cuteness is a powerful force that can never be ignored and science has even confirmed that it is their most potent weapon.

Namely, babies have been designed adorable to they can receive all the love and protection they need until they become less vulnerable. Their cuteness triggers caregiving behaviors, and they end up receiving constant attention that helps them survive.

And now, you can show your little cutie to the entire world!

Infant nutrition brand Gerber looks for their new baby model within their customers every year, and the 2020 Gerber Baby Photo Search contest is on again!

Gerber was founded by pharmacist Henri Nestlé in 1867.

He created a nutrient-rich formula to help his neighbor, whose newborn was unable to breastfeed, and this became the first infant food in the world.

Other mothers wanted to try the formula soon after they saw that it kept the baby perfectly healthy.

Soon, the formula was sold all over Europe, and Nestlé founded Farine Lactée Henri Nestlé.

Years later, in Fremont, Michigan in 1927, the pediatrician advised Dorothy Gerber to start straining solid foods for her seven-month-old daughter.

The process was quite challenging, so Dorothy’s husband suggested trying to get the perfect consistency at the couple’s canning factory. Workers at the plant started asking for samples to take home to their children soon. Recognizing a business opportunity, Gerber began making baby foods.

In 2007, Nestlé bought Gerber.

In 1928, the Gerber company launched an art competition, and artists were asked to submit their works for them to choose the “mascot” of the company.

They received some extraordinarily detailed paintings and artworks, but in the end, they chose a simple charcoal sketch done by a woman named Ann Turner, that went on to be the face of Gerber for more than a hundred years.

The second competition was organized in 2010, and it became an annual competition for babies, and the winner, aside from the prizes, represents the brand for a year.

This year, for the 10th edition of the contest, Gerber has decided to accept both, photos and videos of the little adorable angels.

The early childhood nutrition company is celebrating 10 years of providing parents and caregivers across the United States the opportunity to see their little one become their next baby ambassador.

Gerber President and CEO Bill Partyka stated:

“As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s longstanding heritage of recognizing that every baby is a Gerber baby.

We always strive to make each year of Photo Search bigger and better than the last, and we encourage families all over the country to submit their little ones for a chance to be a part of this special year with us.”

Contestants must be the legal guardians of the baby, older than 18, legal residents of the U.S., and the baby must be between 1 day and 48 months old at the time of entry.

There is a limit of one entry per child per family, and duplicate or automated entries are prohibited.

Note that photos must be taken within a month before the date of entry, and children must be clothed, so no bathtub photos are allowed. Also, no family photos or collages, nor professional photos will be accepted.

The submission period started on February 5th at 12:01 am Eastern Time (ET) and will end on February 21 at 11:59:59 pm ET.

The judging period will last from February 5, 2020, at 12:01:00 AM ET until February 28, 2020, at 11:59:59 PM ET. Babies will be judged by their visual appeal in the photo or video, their expressiveness in the photo, and “consistency with Gerber’s heritage and its “Anything for Baby” mission.”

This year, the price is $25, 000 USD provided in a check that can (but isn’t required) be used toward that child’s education, and the baby winner will be named a Gerber Spokesbaby.

Good luck to all!